We don’t start from a message to convey, but from a situation to understand and a change to make possible.
Soft Power Fabrique is a Singapore-based soft power studio. It works with governments, companies, institutions, territories and communities, drawing on thirty years of field expertise across Asia, Africa and the Pacific.
Flavours of Influence · Four Gourmand World Cookbook Awards 2025 →
Often the options are already there, unrecognised. Soft power works on what people notice and the questions they ask. It changes the conditions of choice. It does not make the choice.
We look at what others pass by, and turn it into a question.
People taste, handle and see. What was abstract becomes obvious.
The right people at one table, with real food for thought.
Your teams learn to read economic situations differently, and act on what they discover.
We design the relationships that turn an opportunity into activity.
Before Soft Power Fabrique, the same way of working was tested with governments, international cooperation agencies, financial institutions and communities.
Through French development cooperation, contributed to the design of the local artisanal fisheries councils (CLPA) and led the support process in two pilots. The ministry extended the model along the coast: 27 councils by 2022.
Read the story →Conceived and implemented Cuhlia in 2020 as Country Director of German Sparkassenstiftung (DSIK), bringing together musicians, a financial institution and music-industry professionals to test a different approach to financing irregular incomes.
Nineteen artists released music online and fifteen received loans. Under her leadership, DSIK and its banking partner co-created Pack Progrès, a financial service designed to help people manage irregular earnings and regular expenses. The model was subsequently extended on a trial basis to artisans and other small entrepreneurs.
Read the story →Happy Rain, co-produced by Les Poissons Volants and La Fabrique du Géographe, follows communities in Bangladesh transforming seasonal flooding into an opportunity for community-based fish farming.
Screened at the Espaces Générations Climat during COP21 (Paris, 2015), the documentary was also broadcast on France Ô, including during COP24 (2018).
Awards: Prize of the Slovak Chamber of Commerce and Industry, Ekotopfilm – Envirofilm (2016); Award of Recognition, International Open Film Festival (2016).
Read the story →
A dish is more than a collection of ingredients and their origins. It brings together knowledge, functions, relationships and choices. Learning to read them can reveal possibilities worth investigating.
What did it replace? What changed: a price, a supply, a taste?
Why these ingredients in particular?
Soft Power Fabrique is a Singapore-based studio working on the conditions of economic choice. We help governments, companies, sectors and communities recognise what they already have, so they can decide what to build.
A Different Way to Travel… at the Table
An intimate dining experience built around a strategic question. Cuisine becomes the starting point for a conversation that reveals hidden value, connects perspectives and opens new possibilities.
An Economy Revealed Through a Meal
Every meal carries an economy. This one invites participants to discover, layer by layer, the people, businesses, technologies and relationships behind what they eat.
How to read an economy through food
Two modules, taught in person: From Agriculture to Agri-Culture reads a cuisine as economic evidence; From Menu to Demand traces what hospitality and tourism choices put in motion. The proposition behind the course →
Economic Intelligence & Design
Before deciding, implementing or investing further, make sure you’re solving the right problem.
A product whose difference is not yet a reason to buy. A territory whose resources remain underused. Investments that have yet to deliver their potential. The obstacle may not be where you think it is.
We begin with a complimentary, no-obligation conversation to understand your situation, the decisions you face and what you hope to achieve.
The scope, methods, timeframe and fee are agreed before work begins. Depending on the complexity of the assignment, a Recognition Mission may take from a few weeks to three months.
A structured assessment of the situation, overlooked value, obstacles, economic relationships and strategic opportunities.
A visual representation of the actors, connections and possibilities worth exploring.
A working session to examine the findings and identify possible next steps.
What comes next. Depending on the findings, the mission may lead to further work. Each subsequent engagement is agreed separately.
Discuss your situation →
By Serge Lemana Oyono and Isabelle Antunès. The French and English editions received a combined total of four Gourmand World Cookbook Awards in 2025, including Best of the Best (30 Years).
What opportunities might you be overlooking?
You have a market to develop, an investment to unlock, a territory to reposition or a project that is not moving as expected.
We welcome enquiries beyond the offers presented here. Each proposal is tailored to the scope, objectives and requirements of the assignment, with a quotation prepared accordingly.
Let’s explore your situationSoft Power Fabrique was founded by Dr Isabelle Antunès, a development geographer with thirty years of field expertise across Asia, Africa and the Pacific.
Meet the founder →